7. Service Design

€25.00

November 27th, 2024
4:00 to 6:00 PM Central European Time

Service design aims to support organisations to deliver improved or new services with optimal user experience. Additionally, the fast proliferation and adoption of digital technologies have provided even more opportunities and challenges for developing new services, enabling the automation and simplification of user interfaces.

As a consequence, over the past years servitisation and service design have gained huge traction among startups, SMEs, established global enterprises and also governments. Throughout this masterclass, participants will explore what is service design and how can it enable their organisation to deliver human-centric solutions to exceed their expectations by learning key principles and tools. During this masterclass participants will:

Obtain an introduction to service design and its impact in organisations and the economy
Reflect about several successful cases of innovative services
Obtain an overview of the service design methodology & approach
Understand how to define a challenge & opportunity to bring service design to life

Reflect and identify who are you designing for: customers, employees & stakeholders
Gaining user insight learning several human-centred research methods
Learn how customer journey maps and service blueprints are created and their impact

S P E A K E R S

Dr. Myrna Flores
CEO
Lean Analytics Association
Switzerland

Dr. Nicolas Rebolledo
Senior Tutor in Service Design & Director Service Futures Studio
Royal College of Art
United Kingdom

7. Service Design

S P E A K E R S

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